Sweet Protection Adds Northeast Representation

Helmet and protective gear brand Sweet Protection announced that Massachusetts-based Read & Run, Inc. will manage New England sales for the brand products, including helmets, technical clothing, and apparel. Read & Run’s founder, Dana Greenwood, will oversee Sweet’s sales efforts in the Northeast.

Greenwood has deep roots in skiing and was a member of the four-time USCSA National Championship Ski Team at Sierra Nevada College (winning individual Slalom National Championship his senior year). In addition to his new position with Sweet Protection, Greenwood is the Territory Manager (New England) for Blizzard & Tecnica Alpine, Tecnica Footwear, Fast Strap, and K&B Sports.

“I’m delighted to join the Sweet Protection team,” said Greenwood. “My team is beyond enthusiastic to have this opportunity with Sweet and excited about the direction of the brand.”

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