Swany America, which offers high-performance ski gloves and winter accessories, named Adam Weitzel as director of marketing and creative, part of its North American marketing team.
Weitzel brings nearly a decade of experience in the outdoor industry, building a career at the intersection of winter sports, storytelling and community engagement.
Weitzel joins Swany with a unique combination of grassroots snow sports knowledge and sophisticated marketing expertise. Beginning as a ski shop employee during college, he moved to Colorado to further his snowsports experience as a buyer and manager before attending film school in Los Angeles, which led him to focus on content marketing production.
Weitzel has held in-house marketing positions with Smartwool and Exxel Outdoors, while also creating content campaigns for brands spanning outdoor gear, luxury hospitality and performance products. With a career that bridges the retail floor and creative studio, Wietzel brings unique insight to Swany’s marketing, building on the brand’s long-standing commitment to performance, innovation and quality.
“I’m thrilled to join Swany at this pivotal moment. From my early days on ski shop floors to developing content across diverse industries, I’ve always been drawn to brands that solve real problems with thoughtful design,” said Weitzel. “Swany’s four decades of glove-making mastery stand out as a rare combination of genuine expertise and relentless innovation. There’s incredible energy around our product evolution and the opportunity to connect with snow sports enthusiasts in fresh ways. I’m excited to help shape what comes next.”
“Adding Adam’s experience, skill set and authentic passion for snow sports to the Swany team is a massive step for our brand,” said Swany America’s VP of sales, Todd Givnish. “Rooted in the highest quality performance snow sports gloves, the next chapter at Swany includes refreshing our product line up and connecting deeper with our consumers. Adam brings the creativity and experience to fuel these goals.”
