Down Decor, the supplier of the original hydrophobic down, DownTek, announced a new corporate name in conjunction with a rebrand of the company’s bulk down division. Sustainable Down Source will now be the corporate trade name of the bulk down division of the Cincinnati-based, fifth-generation, family-owned home textiles business.
“We recognized that our corporate purpose for some time now — from moving to a vastly more energy-efficient headquarters to introducing non-perfluorocarbon hydrophobic down – has been oriented toward creating a more sustainable practice. We are excited to rebrand as Sustainable Down Source, reflecting our dedication to sustainability, ethical sourcing, and evolution in the industry,” said Daniel Guigui, President of Sustainable Down Source. “Our aim is to remain the preeminent bulk down supplier for both home textiles and the outdoor industry, setting the benchmark high both in performance and best business practices.”
The company says the branding change reflects its continued dedication to responsible down sourcing and chemical management, and its active participation in the Higg Index.
Andy Payne, principal of Sustainable Down Source, said, “The journey of sustainability is about continually making progress. We are particularly excited to be working with Zero Discharge Of Hazardous Chemicals (ZDHC) to help set best practice standards for chemical management of the bulk down industry.”
