Sunday Afternoons is unveiling a new brand campaign in Spring 2016 aimed to support the company’s growth in both global and domestic markets. The Southern Oregon company’s rebranding includes a new company logo, a complete offering of fixtures and display items to support its base of retail partners, a new Web site, and a new consumer communications plan.
The campaign was created by Portland branding agency, Sparktank, which is headed up by outdoor industry veterans Linda Reese and Dan Fredman. It will be introduced to retail partners this summer, with the official trade launch at the Outdoor Retailer Summer Market in Salt Lake City August 5-8. It will be rolled out to consumers in early 2016 to coincide with the arrival of the company’s new spring 2016 product collection at leading outdoor stores.
“We’re thrilled with the fresh new look of our branding,” said Angeline Lacy, co-founder of Sunday
Afternoons. “It is reflective of the big advancements we are making throughout our business, from product design to sales and operations. As the second generation of our family is taking on key leadership roles within the company, they are bringing with them original ideas and new energy—all while embracing the spirit of innovation that our company was built on. We wanted our branding to reflect that.”
