Sturdy Girl Sports has been issued Patent 8,690,634 B2 for utility by the U.S. Patent and Trademark Office for the Sturdy Support System that powers its ultra- high-impact sports bras.
The Sturdy Support System (S3) consists of three distinct Sturdy Girl sports bra advantages, says the company, compression, encapsulation, and suspension. Suspension is accomplished because each breast is supported within the M and W overlap frame created especially for larger breasted athletes. These features are combined with the fact that this is the first pull-over-the-head, high impact bra for up to size DD.
Sturdy Girl Founder and CEO Hilary Heath says she created Sturdy Girl apparel after producing three kids left her breasts looking like they’d been through a war. Post breast augmentation Hilary understood the challenges facing large-breasted athletes in a real and personal way.
Heath launched Sturdy Girl in 2012. “I run on a regular basis, and what a shock to go from running as a B cup to running as a DD! I couldn’t stop thinking about the need for a large cup size, ultra high impact sports bra that looked as cute as those B cup pull over bras I used to wear. That’s why Sturdy Girl was created!”
The brand so far is sold primarily online and in running and tennis stores.
