Stio Launches First Spring Collection

Stio, the Jackson Hole-based mountain lifestyle brand from a former founder of Cloudveil, launched its first spring collection of apparel and accessories for men, women and children. Building on the technical-meets-lifestyle approach of its debut Fall 2012 line, Stio’s new spring collection takes cues from both alpine and urban settings “to create versatile, fashion-forward, and functional offerings for the outdoor life,” says the company.

“Every product in our spring/summer line reflects our promise for performance, style, and quality, and there is truly something for every outdoor environment,” said Stephen Sullivan, founder and CEO of Stio.

The Spring 2013 collection focuses on three major categories: mountain athletic, mountain technical and mountain lifestyle, each with adaptable pieces intended to function in a variety of settings from town to trail. Styles range from sophisticated active wear for mountain adventures to travel-ready soft shell blazers to casual, cotton classics.

The collections features several new proprietary textiles including Stio’s ultra light Sphero soft shell fabric; Meridian, a stretch mini-rip nylon; and Haven, a four-way stretch nylon/polyester mélange. Stio also continues to partner with premium ingredient textile brands such as Pertex, schoeller, and dri-release. Stio is currently employing a direct-to-consumer strategy.