SPOT, LLC, a wholly owned subsidiary of Globalstar, Inc. and a provider of satellite messaging and emergency notification technologies, announced a licensing deal with the Jeep brand. As part of an effort to expand its footprint in the overland adventure market, Globalstar is developing an exclusive new line of Jeep and SPOT co-branded products.
SPOT offers off-road enthusiasts and back-country adventurers’ connectivity in remote areas of the world. Products include emergency response and international S.O.S. services, giving peace of mind to hundreds of thousands of users globally. To date, SPOT has achieved more than 7,000 rescues, in more than 100 countries.
“The Jeep brand is one of the most recognized in off-roading with enthusiasts who often transition to hiking and mountain climbing, all of which would benefit by staying connected while off the grid,” said Dave Kagan, CEO of Globalstar. “We are proud to announce this new partnership and look forward to future collaborations in the years to come.”
The partnership is expected to drive consumer awareness of SPOT through cross-promotional opportunities while exploring new distribution channels. SPOT expects to have these products available in all their distribution channels starting in 2Q 2020.
“Expanding the Jeep brand’s licensing portfolio to now include Globalstar extends the brand’s ability to offer its customers endless opportunities to pursue their adventures once the road ends, in a connected and safe manner,” said Kim Adams House, Head of Licensing and Merchandising, FCA.”