Sportstats, a North American endurance event timing and results company, joined the newly formed Endurance Sports Media Group (ESMG) industry collaboration. ESMG will offer endemic advertising across the athlete’s journey.
This curated ad-serving network is dedicated to endemic endurance sports publishers and advertisers, with ESMG’s goal being to showcase the power and reach of endurance sports through collaboration with the people and companies that make it all possible.
Sportstats holds a respected role in the endurance event industry, managing more than 700 races every year. These races include Ironmans, Rock n’ Roll Marathons, Bloomsday 12k, St. Jude Memphis Marathon and other local races throughout the U.S. and Canada. Sportstats provides athletes and fans with official race leaderboards, tracking and results.
“ESMG provides brands with a way to reach endurance consumers at every stage of the athlete journey, and Sportstats is an important step for millions of people,” said ESMG founder, Ed Hoffman. “For a large percentage of athletes, the journey revolves around race day and seeing those results. This is a moment when consumers have their sport and performance needs top-of-mind and is an incredible opportunity for brands.”
“Partnering with Ed and the team at ESMG was a natural choice for us,” noted Sportstats CEO, A.J. Mousseau. “With the event profile we support, we have a well-rounded and diverse athlete population on our site looking for results, and we’re always exploring new ways to add value beyond the finish line. ESMG offers a unique opportunity to engage athletes with relevant, high-quality content and advertising across their entire journey, from race discovery to results.”
The addition brings the monthly ad impressions – available via ESMG – to nearly 68 million.
