Ferndale, Wash.-based Seattle Manufacturing Corporation (SMC) announced the appointment of Evan Wert as Global Director of Sales and Marketing. Wert is charged with bolstering the brand image and sales channel direction, as SMC enters a new era of design and development of premium gear for the Mountaineering and Rescue markets.
Wert joins SMC after a 30 year career in the outdoor and footwear industries, which includes opening one of the first custom ski boot fitting shops, in Breckenridge, Colorado, in 1983. Since then, he has spent his time in both the retail and manufacturing sides of the outdoor industry, nurturing relationships, building and executing retail and marketing strategies.
“We are pleased to have Evan join our team at SMC,” said Kathy Hughes, President at SMC. “His depth of experience and understanding of the outdoor industry and specialty retail business are great assets. Combined with his personal outdoor experience, Evan will be the leading edge of our sales and marketing efforts at SMC.”
“I’ve been a fan of SMC for years and am excited to be a part of the deep heritage that is SMC.” Says Wert, “We have been making climbing and safety gear in the Northwest for over 50 years and have some exciting new products for the Mountaineering and Rescue markets. People trust SMC and I am honored to be a part of it.”