Smartwool opened its first Canadian retail location this week in the iconic mountain town of Banff, Alberta. The shop carries one of the largest assortments of Smartwool products in Canada, as well as a selection of Timberland footwear.
Located on Banff Avenue, the new retail space combines a rustic vibe and technical features using both reclaimed barn board and digital displays. “The design evokes the authentic mountain aesthetic of the magnificent Canadian Rockies and features the contemporary folk art of American artist John Fellows,” said the company.
“An iconic international outdoor destination, Banff is the quintessential expression of mountain culture, which makes it the ideal location for our first Canadian Smartwool store,” says Corey Stecker, Smartwool Canada Sales & Marketing Director. “We could not be more excited to create a Smartwool retail experience that both serves the local and visiting outdoor enthusiast and allows us to showcase our full brand story.”
Located at 126 Banff Ave, the store will be open 10am – 7pm Sunday to Thursday, Friday and Saturday 10am – 8pm.
