Performance nutrition provider Skratch Labs expanded its distribution network to Europe.
The new distribution capabilities will allow Skratch Labs Europe to serve endurance sports retailers across the continent, while also establishing Skratch’s direct-to-consumer online sales capabilities through www.skratchlabs.eu. Skratch Labs Europe’s headquarters in Kirchzarten, Germany will fulfill orders throughout the EU, as well as in Iceland, Norway and Switzerland. All Skratch Labs items within the hydration and fuel product categories will be available in Europe.
Skratch Labs also tapped industry veteran Sebastian Eckmann to lead the operation in Europe as managing director. Eckmann brings years of marketing, business development and thought leadership experience to his industry portfolio, and has served as the managing director of the European division of Stages Cycling.
“I feel very honored to help drive Skratch Labs´ consistent growth and establish the brand in the European market,” said Eckmann. “Skratch is a well-known and trusted market leader in North America. In Europe, we will be a newcomer in the sports nutrition category. Our team is hungry to earn our spot in the marketplace.”
“We’re thrilled to launch B2B and D2C distribution across Europe with such a strong partner as Eckmann,” said Annie Dwyer, B2B sales director. “This collaboration enables us to extend the reach of the Skratch Labs brand and to expand our commitment to providing high-quality products and excellent customer service to retailers and consumers alike. It will enhance accessibility and affordability for our existing European consumers while allowing us to introduce our sports nutrition solutions to a much broader audience of athletes.”
As worldwide demand continues to rise, Skratch Labs adapts to serve the growing interest in hydration and fueling options made with real ingredients and science-backed formulations. Silverfish UK LTD, a longtime partner of Skratch, will continue to own distribution in the U.K.. The Skratch Labs Europe team can be reached at info@skratchlabs.eu.
For more information on Skratch Labs, its European distribution and the latest product releases and innovations, please contact Mindy Smith at mindy@darbycommunications.com.
