Sierra Designs Shifts to Independent Sales Reps                                        

Sierra Designs announced plans to hire independent sales rep agencies in a move designed to better serve its base of specialty retailers. Sierra Designs says it is relying exclusively upon specialty retailers to bring its revamped brand and product line-up to market.

“Independent rep agencies will serve as a fundamental part of a new sales strategy, helping forward the brand’s mission to become the top specialty retail brand,” says the company.

“We are very pleased with the Sierra Designs brand relaunch and want to make sure all the momentum we’ve generated continues through 2014 and beyond,” said Michael Glavin, VP of Sierra Designs. “That’s why we have made the decision to work with independent sales rep agencies. We feel this move will enable us to better serve our specialty retailers.”

Sierra Designs is currently looking for qualified sales rep agencies who are interested in helping tell the story and grow the brand. All territories are open and interested agencies should contact Michael Glavin at Michael.Glavin@SierraDesigns.com.