Sierra Designs has hired outdoor industry veteran Bill Conradt to the Head of Global Sales position. With a new assortment of products, a freshly minted U.S. sales team, and expansion into international markets, Sierra Designs is taking the next step with the creation of this position.
Starting in July, Conradt will be tasked with managing daily sales operations while growing the Sierra Designs brand around the world. Before joining the Sierra Designs team, Conradt was the VP of Global Sales for Cascade Designs where he led the company’s sales efforts for brands includingTherma-a Rest, Sealline, and MSR. Prior to that, he worked at Cannondale where he had several roles including leading sales and operations in Japan and Australia.
“I had been looking for an incredible opportunity and after working with SD briefly on a contract basis, I realized that there is no greater opportunity than the one we have right here,” says Conradt. “Sierra Designs represents a very interesting mix of outdoor heritage and new thinking. A chance to be part of something this unique only comes around so often and I wanted in.”
