Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, and Western Winter Sports Representatives Association (WWSRA) announced that the 2019 SIA/WWSRA on-snow demo will be held on February 4-5, 2019 at Copper Mountain, Colo.
Traditionally the on-snow demo has taken place on the two days immediately following the OR + Snow Show. However, with the trade show ending on Friday, February 1, this year, the demo is now scheduled for the following Monday, giving participants a two-day break after the show. The 2019 on-snow demo will provide retailers with the opportunity to test products from manufacturers from around the world on hill in prime snow conditions.
“We polled our members and last year’s demo attendees for their input while we thoughtfully considered the optimal dates for this year’s demo, giving special consideration not to conflict with the buying group show,” said SIA’s president Nick Sargent.
“While our Colorado sales reps take the weekend to recover and prepare, we hope our retailers and industry partners will take the time to explore Colorado and then head up to Copper on Sunday night after the OR + Snow Show refreshed and excited to test the latest in products and technology for the 2020 season,” said Cami Garrison, director WWSRA
SIA/WWSRA said they will publish registration deadlines, lodging information and the event agenda soon.