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Saturday, June 19, 2021

SIA Sticks with January Dates

SnowSports Industries America (SIA) announced a change of its recently announced plan to shift the SIA Snow Show and On-Snow Demo dates in late 2017. After engaging in meetings with stakeholders and listening to members of the SIA community, SIA President Nick Sargent and the Board of Directors came to a unanimous decision that it is in the best interest of the industry to maintain the late January show dates henceforward.

“The focus of my first four months in the role of president has been to listen to the feedback and opinions of our members and stakeholders. The countless conversations I’ve had made it clear that a reevaluation of the schedule was necessary,” said Sargent, “SIA’s priority is to do what is best for the future of the snow sports industry and a shift back to the January timeframe was an appropriate decision.”

Today’s decision comes from extensive conversations with entities from all sides of the industry and an in-depth review of all possible scenarios at the SIA board meeting.

According to Bob Gundram, chair of SIA’s Board of Directors, and CEO of C3, “it is our goal to make the Show accessible, accommodating, and financially feasible to everyone involved in the snow sports community. Concerns about the initial date shift, in tandem with an inconsistent snow season, made it necessary for SIA to provide a new solution.”

Dates for the upcoming seasons’ Shows are scheduled as follows:

  • 2017 Snow Show: January 26-29, 2017 at the Colorado Convention Center in Denver Colorado
  • 2017 On-Snow Demo: January 30-31, 2017 at Copper Mountain
  • 2018 Snow show: January 25-28, 2018 at the Colorado Convention Center in Denver, Colorado
  • 2018 On-Snow Demo: January 29-30, 2018 at Copper Mountain

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