The SnowSports Industries America (SIA) board of directors voted during its annual spring meeting to host the 2014 On-Demo/Ski-Ride Fest at Copper Mountain Resort. The decision was made after considering industry feedback and recommendations provided by SIA’s On-Snow Demo Task Force, says the trade group.
“After careful consideration of a variety of Colorado-based resorts that could potentially host the Demo, SIA’s On-Snow Demo Task Force felt Copper Mountain had all the ingredients essential for a good demo-terrain, facilities, services and the proximity to Denver,” commented On-Snow Demo Task Force and SIA Board Member Annelise Loevlie of Icelantic Skis. “Also, Copper has a vibrant feel and dynamic terrain that will compliment and carry the energy over from the Snow Show, to keep the stoke flowing.”
Along with Loevlie, members of the On-Snow Demo Task Force that advised the SIA board’s decision to host the 2014 Demo at Copper Mountain included Morgan Turner, Cami Garrison and Eddie Jones of WWSRA, Johan Malkoski of C3 and Debbie DesRoches, trade show director for SIA.
Copper Mountain, only 74 miles west of downtown Denver, is home to the U.S. Ski Team Speed Center, the only full-length downhill early-season training facility in the world. It also features Woodward at Copper, the newly renovated indoor/outdoor year-round action sport training facility. Copper Mountain’s award-winning, naturally divided trail network will provide the ultimate environment for testing the latest gear and on-snow technologies.
The 2013 On-Snow Demo/Ski-Ride Fest gathered 3,000+ attendees including retailers, reps, brands and media from across the globe. The industry took to the slopes and trails to test out Nordic, alpine, AT/backcountry and snowboard gear from more than 130 snow sports brands. The On-Snow Demo/Ski-Ride Fest is hosted annually in-conjunction with the Western Winter Sports Reps Association’s Rocky Mountain Demo.