Following up on the preliminary agreement made in November 2019, Snowsports Industries America (SIA) has finalized its deal to purchase the Denver and Boston Ski and Snowboard Expos from BEWI Productions and announced details of its rebranded Snowbound consumer events. The events take place in Denver, Colo. on November 6-8, 2020 and Boston, Mass., November 19-22, and will offer “a highly interactive and experiential opportunities for brands and consumers alike,” said SIA.
“Snowbound will be the biggest and best celebration of the entire winter outdoor lifestyle and culture and an opportunity for brands, resorts, and retailers to create direct interactions with in-market winter outdoor consumers,” said the association in the announcement.
“The BEWI brand has established these two events as the unofficial kickoffs to winter,” said SIA’s President Nick Sargent. It’s our goal to build on these long-standing winter expos with a pair of events that truly bring the progressive and innovative nature of the entire winter outdoor community to life.”
