Shock Doctor Sports and McDavid Inc. unveiled United Sports Brands as the name of their combined global organization. United Sports Brands will serve as the corporate parent for Shock Doctor, McDavid, Cutters and XO sporting goods brands.
“United Sports Brands brings together two highly complementary businesses to better serve customers who demand the very best in performance-driven and protective equipment,” said Tony Armand, the company’s Chief Executive Officer. “Our combined company is positioned for growth with faster customer delivery, pioneering innovation and technology, a more efficient supply chain, and state-of-the-art manufacturing and warehousing.”
By early 2016, United Sports Brands will move into a new facility in Fountain Valley, Calif. This transition will include the following:
Fountain Valley will become the central hub for sales, marketing and product development teams;
Shock Doctor Sports’ current location in Minnetonka, Minn., will become the principal home of finance, customer service, operations and information technology;
McDavid Europe (Belgium and Switzerland) and McDavid Japan (Tokyo) will continue to operate as wholly owned subsidiaries of United Sports Brands and will support the sales, marketing, manufacturing and distribution of the portfolio of brands across Asia and Europe; and,
During the integration, McDavid’s Chicago facility will close beginning this October, with office, distribution and manufacturing moving to Fountain Valley in 2016.
United Sports Brands will be led by CEO Tony Armand with a new executive team comprised of former Shock Doctor Sports and McDavid leaders, in addition to new members.
Dennis Goetz, CFO
Jay Turkbas, SVP of Product Development
Mary Horwath, SVP of Marketing
Kent Pachl, SVP of Sales
Drew Brassard, SVP of Operations
Patrick Cloots, SVP of International
Jason Richter, VP of Product Marketing
Jeff Burnett, VP of Operations
Bill Best, VP of Research & Development