Scarpa North America added two new teams to its sales force and realigned the boundaries of three of its sales territories to support growth in the rock shoe and climbing categories.
In the Midwest territory, Scarpa added Michigan, Ohio and Indiana (formerly part of Great Lakes) to a territory that already included Minnesota, Iowa, Missouri, Illinois, Wisconsin and the Dakotas. In addition, Scarpa added new representation in that territory with Figure 8 Sales, headed by James Loveridge. Figure 8 Sales also represents Petzl, Sierra Designs, Leki and Outdoor Tech.
In New England and the Mid-Atlantic regions, Scarpa combined two previously separate territories and added new representation with the All Mountain Group, comprised of industry veterans Russ Clune, Al Diamond, Tyler Merritt, Erik Mushial, Dave Rosenstein and Kevin Mahoney. The All Mountain Group will cover Maryland, Delaware, the District of Columbia, Pennsylvania, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire and Maine. Along with Scarpa, its team also represents Black Diamond, Gregory, Jetboil, Pieps, Eureka and Silva.
In the Southeast, Kentucky (formerly part of Scarpa’s Great Lakes territory) will be added to the area represented by Lee Means, who also represents Metolius, Krieg and Wigwam, among other brands.