Newly launched eco-conscious footwear brand, SAOLA Shoes, announced the addition of several experienced independent sales reps, rounding out representation in all key U.S. regions. The sales squad is charged with introducing their specialty retail partners to SAOLA’s “sustainable kicks that kick back”: recycled and organic shoes that give back to environmental projects.
SAOLA founder, Guillaume Linossier, spent the last year building this rep force to assure that each agency had the ideal experience and knowledge with footwear, the retailers in their region, emerging brands, and enthusiasm for SAOLA’s mission-driven concept. “SAOLA’s brand story and commitment to sustainability is why I was drawn to the brand,” says Brent Williams, President at Ohana Sales, which is now covering the Pacific Northwest for Soals. “They’re taking shoe making to the next level – thinking ahead in terms of materials, design, packaging – all aspects of the business are being evaluated by these guys to be more environmentally friendly. Not to mention, they’re just really nice shoes.”
SAOLA’s Spring ’19 collection features notable eco-friendly materials like recycled PET for their uppers, and BLOOM Foam, the world’s first plant-based performance foam, for outsoles and midsoles. Besides sustainable materials, SAOLA aims to develop shoes that are lightweight, comfortable, and cleanly styled so they’re easy to wear.
“My hope is that retailers will see SAOLA as a brand partner bringing them a new story to tell in their stores,” says Linossier. “It’s about more than a new pair of shoes. It’s about understanding that as brands, we need to change the way we manufacture, and as consumers, change the way we buy.”
An outdoor industry veteran, Linossier looks forward to showing SAOLA to retailers at this summer’s Outdoor Retailer in the Venture Out section. “We all know the retail landscape has changed immensely in the digital age,” says Linossier. “But there are still so many quality retailers out there who create valuable customer experiences in their stores. Those are the shops we want to partner with.”
SAOLA’s rep base and regions include:
CA + Southwest
Caraway and Co
Lost Creek Group
Iron Mountain Sports Marketing