Fibbl, which offers a plug-and-play platform for integrating 3D models and AR technologies onto e-commerce sites, is working with Samsonite. Specifically, the companies are developing improved online shopper experiences and producing 3D models for the Samsonite, TUMI and American Tourister brand websites. The announcement follows Fibbl’s rapid expansion in 2024, a year in which it grew to over 60 live customers while serving over one million end-user interactions per month.
“This collaboration enables us to offer an immersive, interactive shopping experience that closely mirrors the in-store feel our customers love,” said Edouard Wattel, VP digital & e-commerce, Samsonite Europe. “By integrating Fibbl’s advanced 3D and augmented reality capabilities, we’re making it easier for our customers to explore and understand our products in rich detail from any device, ultimately building confidence and enhancing their journey from browsing to purchase”
“By creating high-quality 3D assets with Fibbl, we’re transforming the product experience on our site and building a versatile digital library for use across our marketing channels,” said Samsonite Europe senior digital marketing manager, Joeri Van Holder. “These assets enable us to showcase products in rich, dynamic formats in social media, email marketing, and digital ads – bringing products to life with detail and realism that static images just can’t achieve.”
Fibbl delivers a script-based solution for adding 3D models and XR technologies onto e-commerce sites and online platforms.
“At Fibbl, we want to democratize high-quality 3D & XR for consumer brands by making them accessible, affordable, and scalable,” said Fibbl co-founder and CEO, Henrik Arlestig. “Using a 3D viewer and virtual try-on technology, you can virtually pick up a shoe, twist and turn it, and then try it on before buying. Similarly, if shopping for luggage, I can place a virtual model of what I’m buying next to the bag I use today – comparing details and size.”
Beyond improving consumers’ online shopping experience, gaining access to high-quality 3D models benefits creative production efficiency and flexibility of marketing content. Fibbl enables brands to use new XR advertising formats and CGI to conceive stunning advertising campaigns and promotions.
