Salomon North America announced the appointment of Laura Stauth as senior vice president of sales, effective immeditately. Stauth joins the brand from VF Corp-owned Vans, where she most recently served in the same role, leading the Americas wholesale strategy.
In her new role, Stauth will oversee Salomon’s North American softgoods sales organization, with a focused mandate to strengthen and expand wholesale partnerships, and deepen investments in specialty retail to accelerate the brand’s performance-led business across footwear, apparel, and accessories.
Stauth joins Salomon at a pivotal moment of expansion for the brand. Aaron Sullivan, VP, digital experience & e-commerce and LeeAnn Fallon, vice president of Retail for Salomon North America, both joined the brand in the July and September of 2025 respectively, rounding out a concerted talent acquisition approach by the fast-growing brand.
“Laura, Aaron and LeeAnn bring a powerful combination of strategic vision, operational excellence, and deep wholesale, retail, ecommerce and digital expertise,” said Steve Doolan, Salomon’s GM and president of the Americas. “As we continue to build momentum, their leadership will be instrumental in expanding our market presence, elevating our retail partnerships, and driving sustainable growth across all channels and product categories.”
