The Oberalp Group – which owns Salewa, Dynafit, Pomoca, Wild Country and Evolv – announced the addition of Brian Anthony and his firm, ANTHM Industries, to represent Salewa in the Pacific Northwest. This announcement places the industry veteran in charge of sales initiatives in Washington, Oregon, Idaho, Montana and Alaska.
Anthony is a veteran of the outdoor industry, having had tenures with Solomon, Keen and Houdini across brand and sales. He founded ANTHM in 2023 to specialize in brands with a deep understanding of their environmental and social impact.
“Like many Oregon transplants, my roots are on the east coast. Through the college years, I fine-tuned my skills at the tuning bench in multiple resorts and ski shops, while also honing my strong desire to move out West,” said Anthony. “Shortly after graduation I moved to Portland and took my first grown-up job. Once the Outdoor Industry got its in hooks in me, it dropped a handful more pins on my map – Boulder, SoCal, Portland, France and eventually Portland once again. I spent 20 years building product for athletes. Transitioning to sales allowed me to bring that deep product understanding to my customers in a way that was grounded in hands-on experience, and in my personal passions for ski touring, bikepacking, trail running and exploring our public lands. That’s what it’s all about after all!”
