Salewa North America, which operate the Dynafit, Salewa, Wild Country, and Pomoca brands in the United States and Canada, has appointed Brian Mecham as new General Manager. The company is a subsidiary of the Oberalp Group S.P.A. based in Bolzano, Italy and was established in 2006.
Mecham comes from Icebreaker, where he’s served as the General Manager for the U.S. market since September 2014 and was responsible for wholesale, retail, e-commerce, marketing, operations and finance. Prior to Icebreaker, he worked for Black Diamond Equipment as Vice President of Sales overseeing North American Wholesale, Direct to Consumer, and International Distributors, and at Patagonia, where he first served as a Sales Representative and then as the Western Regional Sales Manager.
“Today’s business environment has many opportunities and challenges and Brian’s experience will complement the existing team in Boulder to tackle the next chapter for SALEWA NA,” the Oberalp Group’s European leadership commented.
Mecham reports to Claes Broqvist, who joined Oberalp in January 2016 as Regional General Manager. Previously, Broqvist spent six years working as sales director for Swiss company ODLO, and before that, he spent seven years as sales and marketing manager for HAGLÖFS, after having served as sales director at Nike where he oversaw the emerging markets division. In addition to overseeing North America, Broqvist oversees business development in Asia and the U.K., and is responsible for all brands’ export transactions.
Mecham takes over from Christopher Sword who was hired in 2006 by the Oberalp Group to establish and run its subsidiary.
