This March, all running specialty sales totaled $85 million, a 3% increase over March 2013. Unit sales increased 4% while average retail-selling prices dipped 1%, according to the latest figures from Leisure Trends Group.
Road running shoes dipped 3% in units but edged up 1% in dollars thanks to the 4% bump to retail-selling prices this March. All road running gains came from neutral/cushion shoes which jumped 4% and 9% in respective units and dollars to total $28 million at retail. Compared to March 2013, stability dollars fell 7% to $24 million and motion control dollars dropped to 6% to $2 million.
This March, apparel units fell 4% but the giant 11% bump to retail-selling price pushed dollars up 6% to total $8 million at retail, says Leisure Trends. Outerwear sales jumped 15% in units, 18% in retail-selling price and 36% in dollars. Sportswear units dropped 9%, retail-selling prices surged 11% and dollars edged up 1%.
All accessory sales increased 5% to total $15 million at retail. In dollars, apparel and equipment accessories each grew 5%, nutrition increased 13% and body care jumped 16%. Electronics fell 5%, however.
March 2014 OVERVIEW: Dollar Sales
All Products: +3%
All Footwear: +1%
All Road Running Shoes: +1%
o Motion Control: -6%
o Stability: -7%
o Neutral/Cushion: +9%
Trail Running Shoes: +9%
Race Shoes: +10%
All Minimalist Running Shoes: -33%
All Apparel: +6%