Ruffwear Expands into South Korea

Performance dog gear company Ruffwear has partnered with JSK Global to manage distribution in the South Korean market effective January 15, 2015. JSK Global was founded in 2014 by Jong-sik (Thomas) Kim. With more than 15 years experience in international trade, a passion for the outdoors and love for his Golden Retriever, Thomas sought to bring Ruffwear products to South Korea. JSK Global is committed to ensuring that Korean dog owners will be able to conveniently purchase Ruffwear products throughout Korea.

Together with his colleague Spencer Ko, Thomas and the team at JSK will help introduce the Ruffwear brand to the outdoor community in Korea, and ensure the highest levels of service and professionalism to retailer partners and consumers, says the company.

“Partnering with JSK Global will enable Ruffwear to enter a new and important Asian market,” said Dove Gibson, Director of Sales for Ruffwear. “This new partnership will help us grow the Ruffwear brand in a country where outdoor adventures and dogs are a way of life. We look forward to working with Thomas, Spencer and everyone at JSK.”

“This is going to be a great year for dogs and their humans here in Korea”, said Thomas. “Hiking and camping are Korea’s national pastimes. Ruffwear products are a natural fit, as they offer Korean hikers and outdoor enthusiasts a safe and comfortable way for best friends to adventure together.”

This partnership, combined with an exciting range of new Ruffwear products launching in Spring 2015, will make the world’s leading adventure dog brand more accessible globally.