Effective immediately, Tom Janettas has been named as Royal Robbins new director of sales.
Janettas joins the team with 20+ years of outdoor industry experience, most recently as director of sales – specialty at The North Face. Tom Janettas brings, to Royal Robbins’ veteran sales team. At Royal Robbins, he will oversee all sales activities and be responsible for overall revenue growth. As part of the company’s executive leadership team, Janettas also will develop forward-looking strategic plans to ensure sustainable brand growth.
Royal Robbins also named Anne Soderstrom as director of Marketing. In this role, soderstrom will lead strategic marketing solutions to support the brand’s focus on the outdoor consumer. She most recently held the title of director of brand marketing at JanSport
