Rossignol is launching its newest storefront in the heart of New York’s SoHo district just in time for the holidays. Rossignol will host media and VIP guests at the grand opening of their new pop-up boutique located at 108 Wooster St on December 12.
The new SoHo store follows the launch of Rossignol’s first U.S. storefront in Aspen, Colo., last winter. Similar to that location, the SoHo boutique will highlight the brand’s 112-year history in winter sports with an aesthetic centered around the brand’s classic rooster logo and the “bleu, blanc, rouge” colorways that are strongly linked to the brand’s iconic French heritage. The New York SoHo store will showcase Rossignol’s “Mountain-to-City” aesthetic, embracing aprés-ski culture in the iconic neighborhood known for arts, culture and fashion.
“We are incredibly excited to introduce New York to a unique brand experience that celebrates the history of the Rossignol brand,” said Francois Goulet, president, Rossignol Group North America. “New York City and the SoHo district have such strong ties to the fashion world. It’s the perfect environment to showcase the breadth of the Rossignol apparel offer and its convergence of technicity and fashion.”