Rocky Mountain Underground has hired Green River Sales to help support sales and brand awareness in the Rockies and Mid-West regions.
Pat Davis, Founder and Principal of Green River Sales, has over 20 years of outdoors sales experience in the Rockies region. Davis and his team currently represent Mountain Hardware, Stanley, Royal Robbins and Red Paddle Co. RMU’s sales in the ski, pack and outdoors gear categories have been steadily growing over the brand’s 10 years in existence, and the desire to better serve their growing base of outdoors enthusiasts, particularly in the Rockies and Mid-West regions, is evident through this strategic move.
Davis said, “RMU is a youthful, innovative and refreshing brand, who is primed for success in our region, and beyond. Our team can’t wait to work with retailers and consumers to showcase the immense amount of thought, detail and quality that goes into RMU’s year-round products, perfect to facilitate the type of outdoors immersion that our community wants and needs.”
Green River Sales will be focusing on showcasing not only RMU’s flagship quiver of skis, for resort, powder and backcountry skiing, but also new packs and outdoors gear items, including the Tailgate Locker mountain bike truck pad and the BRFCS pack that expands from 35L to 50L, and includes multiple features and capabilities.
