Revelyst – a maker of brands that design and manufcature performance gear and precision technologies – unveiled a new hub of outdoor gear excellence. The new Bozeman Innovation Center, which is located in Montana, will serve as a hub for several Revelyst brand.
The revitalized facility will serve as headquarters for Revelyst’s Outdoor Performance platform, as well as the collaborative home of brands such as Simms Fishing Products, Bushnell, Blackhawk and Stone Glacier, while providing sales, marketing, finance and R&D support for Camp Chef, Primos and Revelyst’s Project Freedom initiative.
The reimagined center features new signage, with Revelyst’s dragonfly logo above the names and logos of the brands that call the building home.
Each Outdoor Performance brand will feature expertise, energy and ideas, creating a dynamic shared space where innovation and collaboration can thrive. This facility will house design, R&D, finance, operations, sales and marketing teams from across the Outdoor Performance portfolio.
“Revelyst and our market-leading maker brands are thrilled to unveil the Bozeman Innovation Center to the communities of Bozeman and the greater Gallatin Valley,” said Eric Nyman, CEO, Revelyst. “This facility embodies our vision for collaborative innovation, and will serve as a key hub for outdoor gear development. With dedicated labs for fishing, optics, tactical design and more, it’s a model for how we build products that help people live their best lives outdoors.”
The Bozeman Innovation Center also supports Project Freedom, Revelyst’s special initiative to enhance the safety, efficiency and effectiveness of military, law enforcement and first-response personnel by equipping them with high-performance gear.
“Now that our maker brands are together under one roof in the Bozeman Innovation Center, we’re redefining what the outdoor industry means to this community,” said Jordan Judd, president, Revelyst Outdoor Performance. “We couldn’t be more thrilled to unite our best-in-class hardgoods, optics and apparel brands who can now design, build and sell the quality products of Revelyst Outdoor Performance from this new innovative hub of product excellence.”
The Bozeman Innovation Center is located at 177 Garden Dr., Bozeman, Montana.
