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Tuesday, November 30, 2021

REI Reports Record Revenues

REI reported annual revenues of $2.56 billion in 2016, a 5.5 percent increase from $2.42 billion in 2015. Comparable store sales, which include direct to consumer sales, were up nearly 4 percent and digital sales grew by nearly 18 percent.

This year, REI members received a record $193.7 million in annual dividends and credit card rebates.

“There is no doubt that the current retail landscape is challenging, but we had another good year,” said Stritzke. “I am grateful to our employees, our members and our customers for their passion and commitment to the co-op community. Your involvement and commitment to REI allows us to do things like help build the nation’s trail network, protect public lands, and innovate in sustainability. Together we can continue to keep the outdoors healthy and accessible for the next generation.”

REI’s 2016 audited financial report is available at REI.com/about-rei/financial-information

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