Rab Equipment named End2End Outdoor as its new sales agency for the north central United States, putting the firm in charge of company sales across a huge swath of the country.
Founded in 2017 in Austin, Texas, End2End Outdoor will represent Rab in Wisconsin, Illinois, Minnesota, Nebraska, South Dakota, North Dakota, Iowa, Michigan, Indiana and Ohio. The company was founded by longtime outdoor sales rep, Connor Larsen, and also represents leading outdoor brands such as La Sportiva, Big Agnes and Petzl.
“As a wholesale-led and focused brand, we’re excited for End2End Outdoor to continue to elevate our service and support for our retailers,” said Ross Herr, VP of U.S. sales, Rab. “As active users and advocates for their retail partners, they’re the perfect fit to help us roll out continued updates across our product categories.”
“As independent reps, we strive to align with innovative, wholesale-driven brands, and Rab’s vision perfectly fits with our agency ethos,” said Larsen. “More than ever, retailers want to work with brands that directly support their business, not only with high-quality products, but also with long-lasting partnerships. We couldn’t be more excited to add them to our portfolio.”
