Puma Opens First North American Flagship

Multinational shoe and sportswear company Puma has expanded its retail presence by opening its first North American flagship store, located at 609 Fifth Avenue in New York City.
The new two-floor store features sports engagement zones and a customization studio designed to create an immersive brand experience to customers. It has 18,000 square feet of interactive retail space and features double-height storefronts.
The New York flagship store will offer a range of exclusive collections that have been designed by select brand ambassadors and athletes, said the company. It will also include a full range of Puma products, including lifestyle, basketball, motorsport, golf, performance, soccer and kids.
The PUMA x YOU customisation studio allows customers to personalise Puma footwear, apparel and accessories using paints, dips, dyes, patchwork, embroidery, 3D-knitting, laser printing, pinning, and more. In addition, the store will introduce a Chinatown Market University programme allowing customers to customise apparel, footwear and accessories using Chinatown Market’s printing technology. A team will offer training on various DIY and customisation methods to help inspire the next generation of creatives.
The store also allows customers to try latest PUMA shoes on the in-store simulator, which mimics the pitch of San Siro Stadium. It also features iMirror by NOBAL to enable customers to view products in alternate colors and styles, which showcases required products using RFID technology based on customer selection.

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