Primus Enters the Sharing Economy

Primus, the Swedish heritage outdoor equipment brand, has partnered with The Shed to provide outdoor enthusiasts the ability to rent camp cooking equipment in the Denver and Richmond, Va. metropolitan areas. Through the partnership, Primus will offer five different kits to The Shed’s users to rent for camping and outdoor cooking.

“With the sharing economy booming and more people looking for new ways to experience the outdoors, the decision to partner with The Shed was clear,” sayid Chris Clark, director of sales and marketing for Primus. “We want users that are interested in going camping or backpacking to have the opportunity to rent great cooking equipment. Our rental program provides users with access to the gear they need to get into the outdoors and The Shed is helping us to accomplish that with their full-service, customer-centric model.”

Starting at $14 per day, the kits that Primus is offering through The Shed include a Camping Grill Kit, a Camping Stove Kit, a Backpacking Kit for Two, a Camp Furniture Kit, and a Camp Place Setting Kit. The Shed is the first rental marketplace that provides rental in all categories – from camping to carpet cleaners to tools – customers rent online and The Shed offers delivery or pick-up options including same day.

READ ALSO:   Hilleberg the Tentmaker Celebrates 20 Years in U.S.

“Adding premium outdoor brands like Primus to our diverse inventory supports our mission to transform the rental experience with great brands across eight categories available for delivery or pick-up,” says Daniel Perrone, chief executive officer of The Shed. “We’re thrilled to have a comprehensive offering of Primus products that outdoor users of any level can appreciate.”

The rental economy continues to gain popularity in the retail landscape by offering consumers an alternative to the cost of ownership through a commitment-free and convenient use of consumer goods. Through the program with The Shed, Primus is able to reach the growing segment of the sharing economy with thoughtfully curated premium outdoor cooking kits.

“The assortment we’re offering through our rental program will allow people to rent everything they need—including the fuel—to cook a great meal in the outdoors and have it delivered directly to their door,” said Clark.  “This concept is a way for us to enter an exciting and new channel for outdoor users and will allow us to provide added accessibility for entry to mid-level participants who don’t already own this type of gear.”