Primus, the Swedish heritage outdoor equipment brand, and Brunton, the U.S.-based manufacturer of outdoor navigation instruments, announcedpartnerships with three experienced sales agencies to expand brand representation, including sales, service and customer relationships in North America. Retaining Seattle-based Alta Group, Inc. in the Pacific Northwest region of the U.S. will provide focused attention to accounts in Alaska, Idaho, Montana, Oregon and Washington, said the companies, while a change from one agency in Canada to two new agencies will provide increased coverage and support from border to border.
Serving eastern Canada, Agence Quartier Général Inc. will cover Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. The western territory overseen by Tandem West Ltd., will include coverage of British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest Territories and Nunavut.
“Adding the Alta Group to our sales team to provide dedicated support in the Pacific Northwest region is directly connected to our growth in the continental U.S.” said Chris Clark, director of sales and marketing for Primus and Brunton. “Additionally, we made the decision to change our sales force representation in Canada to two new agencies that are respected and trusted in the outdoor active retail space. Our previous Canadian agency supported our brands over the last decade and we wish them well, but as we move forward, we want to emphasize our top priority of maintaining strong relationships between our brand and retailers.”
For more information on these agencies and their territories, contact the Alta Group principal Dave Haavik at dhaavik@altagroupinc.com, Agence Quartier Général principal Yannick Raymond at yannickr@me.com, and Tandem West principal Gordon Chin at gordon@tandemwestsales.com.
