Throughout all four days of the show, PrimaLoft will host the “ORSM Retailer Giveaway” at its booth (#39043) in which eligible retailers have a chance to win round-trip airfare and four nights’ accommodation to Outdoor Retailer Winter Market in January 2015, as well as PrimaLoft gear. Retailers can enter the giveaway by visiting the PrimaLoft booth, allowing a representative to scan his or her badge, and answering a short survey. One winner will be chosen at random during the week of August 11, 2014.
At the booth, retailers will also learn more about PrimaLoft’s support capabilities and receive samples of sales tools available to use in stores.
In addition, PrimaLoft is inviting retailers to visit its sponsored bar at the Outdoor Foundation’s Outsiders Ball event at the Gallivan Center on Tuesday, August 5 from 6pm-10pm MST. There, retailers will be encouraged to participate in the #TweetUp2GetOut campaign by telling a representative about his or her favorite non-profit youth “project,” or organization he or she believes deserves additional funding. PrimaLoft will choose three retailer-backed charitable organizations that encourage youth to enjoy the outdoors to move on to the social media voting phase of the campaign. During this phase, followers of @PrimaLoft on Twitter will be encouraged to vote for their favorite organization using a specified hashtag. PrimaLoft will donate a total of $6,000 to the organizations that receive the most votes. Voting begins on Wednesday, August 6 at 9:00am MST and ends Sunday, August 10 at 5:00pm MST.
