Following the successful introduction of its Retailer Coat Swap at ORWM ’14 benefitting local Salt Lake City charities, PrimaLoft is hosting the second Retailer Coat Swap on Wednesday, January 21, while supplies last. Retailers are invited to PrimaLoft’s booth (39043) to trade in gently-used coats for a new PrimaLoft Gold Insulation Down Blend jacket. PrimaLoft will donate the coats to Salt Lake City’s Splore (www.splore.org) that facilitates life-changing outdoor experiences for people with disabilities and disadvantages.
“The PrimaLoft Coat Swap makes it easy for the gathered retail community to help those less fortunate in Salt Lake City to enjoy the outdoors,” said Mike Joyce, PrimaLoft president and CEO. “We appreciate the opportunity to give back to the city that hosts us twice a year.”
Show attendees can track the progress of the coat swap each day at a display case inside the Salt Palace’s East Entrance, where donated coats will be placed. In addition, PrimaLoft will support the 2015 Outdoor Inspiration Awards as a Presenting Sponsor on Thursday, January 22, 2015 at 6 p.m. in MR250 at the Salt Palace. The Outdoor Inspiration Awards recognize individuals, groups, and companies whose efforts are above and beyond in inspiring others to enjoy, participate in, and support outdoor activities.
