PrimaLoft just introduced its first insulations made entirely from post-consumer recycled (PCR) material. The series includes PrimaLoft Silver Insulation 100% PCR, PrimaLoft Black Insulation 100% PCR and PrimaLoft Gold Insulation Luxe with 100% PCR.
PrimaLoft Silver and Black Insulation 100% PCR are developed through a proprietary process in which recycled plastic bottle chips are reconstructed into the form of high-performance fibers. These new technologies will be on display at Outdoor Retailer Summer Market 2018 in Denver, July 22-26.
To date, PrimaLoft has saved more than 84.7 million plastic bottles from landfills, and transformed them into premium insulation technologies. By 2020, 90% of PrimaLoft insulation products will have at least 50% PCR content. Moving forward, PrimaLoft is working to reduce its footprint through the supply chain with an emphasis on finding solutions for reducing energy, carbon emission reduction, utilizing biodegradable products and incorporating natural plant-based fibers in its products, said the company.
Outdoor apparel brand Vaude will convert all products that were previously equipped with PrimaLoft Silver and Black Insulation to the 100% PCR versions by summer 2019. Additional brands featuring PrimaLoft 100% PCR technologies in products for summer and fall 2019 include: Isborn, Maloja, O’Neill, Quicksilver, Rossignol, and Roxy, among others.
“One of our key goals is to increase the use of sustainable solutions that deliver the same performance consumers expect in our apparel,” said Aaron Bittner, head of apparel division at Vaude. “PrimaLoft, a longstanding ingredient partner, provides sustainable technology enabling us to use high-performance insulations made from 100% recycled material for the first time.”