As part of the debut of its Performance Down Blends, PrimaLoft will host the PrimaLoft Retailer Coat Swap at the 2014 Outdoor Retailer Winter Market Jan. 22-25. Retailers are invited to PrimaLoft’s booth (39043) to trade in old coats for a new PrimaLoft Performance Down Blends jacket voucher while supplies last. PrimaLoft will donate the coats to Salt Lake City’s The Road Home, a private non-profit social services agency assisting individuals and families experiencing homelessness.
Show attendees can track the progress of the coat swap each day via a display case inside the Salt Palace’s East Entrance and are welcome to contribute a coat by dropping it off at the PrimaLoft booth.The new PrimaLoft Performance Down Blends lead the brand’s 2014 product offerings and feature a patent-pending blend of PrimaLoft permanent water repellent, ultra-fine denier fibers and the water-repellent, fluorocarbon-free down.
