PrimaLoft Inc. and adidas are taking their long-standing collaboration to a new level. Moving forward, the two brands will join in the strategic development of high-performance, sustainably conscious products. A key focus will be the introduction of adidas apparel that features PrimaLoft insulation made with Parley Ocean Plastic.
PrimaLoft recently announced its strategic partnership with environmental organization Parley for the Oceans. As the first insulation provider to partner with Parley, PrimaLoft will use plastic waste intercepted from remote islands, beaches and coastal communities to manufacture high-performance insulation products. This January at ISPO Munich (January 26-29) and Outdoor Retailer + Snow Show (January 29-31), adidas will introduce the first concept styles featuring PrimaLoft insulation made from Parley Ocean Plastic.
adidas is a founding member of Parley for the Oceans. Since 2015, the brand has supported Parley in its efforts to increase awareness and protect the beauty and fragility of the oceans. In support of these efforts, adidas has developed a robust product line of shoes and apparel using Parley Ocean Plastic. adidas will introduce apparel featuring PrimaLoft x Parley insulation beginning in 2020. In addition, both adidas and PrimaLoft have committed to the Parley AIR strategy (Avoid, Intercept, Redesign) to further reduce each company’s plastic footprint and fight together against the increasing pollution of the oceans.
“adidas is an innovative, global partner and we are excited to strengthen our established partnership,” said PrimaLoft President and CEO Mike Joyce. “Both of our brands are pioneers in their fields and important drivers of innovation in the textile industry, especially when it comes to sustainability. We strongly believe that together we can push the boundaries of material science forward, while continuing to further our Relentlessly Responsible mission.”