Prana announced plans to open a new flagship store near its headquarters. Prana Encinitas will be located on the South Coast Highway 101 in the heart of Encinitas. It will be the brand’s sixth store in the country, but its first brick-and-mortar retail location in Southern California.
“Our roots are in Southern California, so it only made sense to open a store in our own active and free-spirited backyard,” said Scott Kerslake, Prana CEO. “The proximity to our headquarters and the community itself made Encinitas an ideal spot to connect with our loyal customers and other like-minded locals.”
Located at 624 Highway 101, Encinitas, California, 92024, Prana will be open to the public spring 2015.
Prana, which was acquired in 2014 by Columbia Sportswear Co., and is sold primarily through 1,400 specialty retailers across the US, Canada, Europe and Asia.
