prAna Offers $100K to Quit Your Day Job

prAna has launched its Dream Job Promotion, through which prAna is seeking one courageous person who is willing to quit their day job to pursue their passion. To entice them to take the leap, prAna is offering $100,000 to jumpstart their new career and get their dreams off the ground.

“The goal of this promotion is to spread our Clothing for Positive Change philosophy,” said Jeff Haack, vice president of global marketing for prAna. “By asking the question, ‘How can prAna help you affect positive change in your life?’, we are giving our audience a means to share their stories about what positive change looks like for them.”

To apply, applicants must submit a one- to three-minute video detailing their current job and their dream job. When possible, applicants are encouraged to show their passion in action. Submissions will be reviewed by a panel of prAna representatives who will select a finalist based on their passion, boldness, and originality. Once selected, the winner will be asked to quit their day job and share updates along their journey. The $100,000 prize will be distributed in quarterly payments of $25,000 each. The entry period is August 15, 2019 to September 16, 2019. To be eligible you must be 21 years or older and a legal resident of the US.

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