PrAna says it’s accelerating its growth in Europe with an enhanced distribution network and
new international sales team. The company says it has had a following in Europe for 20 years but has set goals on expansion in the market.
Part of the portfolio of brands owned by Columbia Sportswear Company, prAna says it is investing in its international distribution network and has brought on an experience European sales team.
“prAna has a rich history in the European marketplace, with solid roots in the climbing and yoga communities,” says Sasha Dietschi-Cooper, VP of Global Sales. “We are committed to expanding the brand’s reach in Europe as an outdoor lifestyle brand.”
