As of January 2014, the Minneapolis-based Figure 8 Sales, headed by James Loveridge, has become a part of the Petzl America outside sales team, representing the Petzl line in the Midwestern U.S. An avid climber for 23 years, Loveridge also brings 12 years of experience as an outdoor industry sales rep in the Midwest to his new position.
Loveridge previously owned and operated an outdoor shop in Marquette, Mich., and worked as the vendor sales manager at Quality Bicycle Products in Bloomington, Minn. He currently serves as the president of the non-profit Minnesota Climbers Association.
“All told, James’ skill set gives him the rare opportunity to see the industry from a buyer’s, sales rep’s, climber’s, and distributor’s perspective,” says Petzl America sales drector Tom Adams. “Petzl America is excited to have Figure 8 Sales as a part of our team.”
“Having used Petzl gear for over 20 years, I know and trust the brand,” Loveridge said. “I already feel part of the team and believe our values and style of doing business are well matched. Plus, I’m really stoked to be servicing my Midwest dealers again.”
Figure 8 Sales will be representing the Petzl Sport product line for dealers in Illinois, Iowa, Indiana, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, and Wisconsin. To make contact, e-mail James Loveridge at james@figure8sales.com.
