Petzl appointed Ascension Sales LLC, a Golden, Colo.-based agency, to lead its Sport sales representation effective June 1. The firm will cover Colorado, New Mexico, Utah and Wyoming. Principal partners Brad Barlage, Eric Johnson, and Brian Stevenson founded the agency in 2014. It currently represents other brands, including Vasque, Jetboil, Eureka!, bigtruck, Alpine Start and Silva.
“We selected Ascension based on their passion for the activities that we sell to and support. They are authentic end-users and, when you couple that with their strengths as business people in outdoor industry, it’s a real win to add them to the Petzl team,” said Brian Block, Sport Division Manager for Petzl North America. “We feel that Ascension is the best of the best and that their team will be a fit for Petzl for many years ahead.”
Ascension Sales has a collective 50-years experience in the outdoor industry. Their depth of verticality and lighting experience will play a critical role in this new partnership.
“Our agency is honored to represent Petzl. Petzl is a market leader in many categories with innovative products. It is the people and the passion for the sports we serve that make it a true honor to represent Petzl,” said Brad Balage, partner for Ascension Sales LLC. “We’re thrilled to combine our experience in specialty retail with Petzl’s heritage and premium position in the market.”