Petzl America today announces the appointment of Tom Adams to Sales Director. Adams worked as Petzl America’s Sport Division Manager for the past six years. In his new role, he will be responsible for driving sales across the Sport, Professional and Headlamp divisions.
Prior to joining Petzl America, Adams spent 16 years working with major brands in the outdoor industry, in capacities ranging from manufacturing and retail sales to marketing to sales management.
“I am truly excited to welcome Tom into the Sales Director position,” says Petzl America President Nazz Kurth. “His authenticity, focus, and people skills are outstanding. His experience as a rep, spending time on the road, and visiting dealers gives him a deep understanding of rep and dealer needs. In the years I’ve worked with Tom, I have greatly appreciated his business acumen, managerial skills, and creativity.”
As Sport Division Manager, Adams guided oversaw nine outside sales rep agencies covering the U.S. and Canada. Of his many achievements as Division Manager, Adams highlights his development of the Petzl Turns Program, designed to eliminate many of the challenges of standard pre-season ordering programs. Adams states, “it has proved to be a time-saving tool that our dealers truly appreciate.”
