Patagonia has brought on Ryan Gellert as its new General Manager in Europe, responsible for the company‘s growing business across European markets as well as the Middle East. Gellert comes to Patagonia from Black Diamond, Inc., where he spent 15 years in various roles, including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia. He currently serves on the boards of the Access Fund and Protect Our Winters.
Patagonia recently reorganized in Europe to build out a stronger regional presence — especially in areas with critical relevance to snow sports, alpine climbing, fly fishing and surf. Central functions moved to Amsterdam to position the company for better pan-European awareness from a business and environmental perspective.
“Ryan is a dynamic leader with a strong industry background and the right person to lead the team in Europe,” said Patagonia Vice President of Global Sales John Collins. “As a climber and backcountry enthusiast, Ryan understands our core customer, and his work with direct action environmental groups is aligned with our mission and values.“
Gellert holds a J.D. from the S.J. Quinney College of Law at the University of Utah; an M.B.A. from Florida Institute of Technology; and a B.S.B.A. in finance from the University of North Carolina ・ Charlotte.He takes over from Stefan Whalen, who led Patagonia‘s European business for two years, including the recent restructuring.
“Stefan played a crucial role in helping to build a stronger foundation for Patagonia Europe over the last two years,” said Collins. “He managed the company through the transition to our new Amsterdam headquarters, while growing our business and brand presence across the EU. We‘re grateful for Stefan‘s efforts and dedication during his time with Patagonia.”
