Patagonia has expanded its sale of used Patagonia clothing from a beta in its Porland, Ore., store to full deployment of Worn Wear sections within its stores in Portland, Seattle; Palo Alto, Calif., and Chicago’s Lincoln Park. Customers can now purchase used Patagonia items from any of the four locations and continue to receive credit for bringing in their clothing for resale.
Items accepted for trade-in include Patagonia shells, fleece, down and synthetic insulation, and ski and alpine pants. Clothing must be clean and in good condition, and customers can earn trade-in credit valued at 50 percent of the price of the item which will then be sold through the store’s Common Threads Worn Wear section. Credit can be redeemed for purchases in store or online at patagonia.com.
“Worn Wear started as a pilot program in our Portland, Oregon store in October 2012 and over the last year we’ve seen remarkable demand and interest in the program,” said Vickie Achee, Patagonia’s head of retail marketing. “We are excited to provide more customers with the opportunity to join us in the Common Threads Partnership and keep their Patagonia clothing in circulation by trading it in through the Worn Wear program.”
Worn Wear is part of Patagonia’s Common Threads Partnership with its customers to take mutual responsibility for the stuff Patagonia makes and people purchase. The partnership is founded on the basic Four R’s: Reduce, Repair, Reuse and Recycle. More than 60,000 customers have taken the Common Threads Pledge by which customers agree to buy only what they need, repair what breaks, reuse and share what they no longer need and recycle the rest.
On Patagonia’s part, the company pledges to build useful things that last, help find a home for Patagonia gear people no longer need, repair what breaks and recycle items that have come to the end of their useful life.
“By taking the Common Threads Pledge, our customers and our company together achieve the fifth ‘R’ in which we Reimagine a world where we take from it only what nature can replenish,” says Rick Ridgeway, Patagonia’s VP of Environmental Affairs.
Each participating Worn Wear retail location will host a special in-store kick-off event this fall.