PAKA, the sustainable apparel brand known for its performance-based alpaca fiber gear, announced a national wholesale expansion in advance of its Fall debut at select outdoor specialty retailers across the U.S..
After years as a direct-to-consumer brand, PAKA’s expansion into retail is expected to bring its products closer to customers, while fostering deeper community connections. By joining forces with key retail partners, PAKA is excited to bring its mission and traceable alpaca fiber to life, where customers can feel the difference of natural fibers firsthand.
“Bringing PAKA into physical retail is about more than shelf presence—it’s about connection,” said Kris Cody, PAKA’s founder and CEO. “We’ve seen the power of in-person experience in the first year of our flagship store in Cusco, Peru. There’s something powerful about being able to touch and feel the fiber—to understand the quality and hear the story behind it. Now, we’re excited to introduce that immersive experience to customers in the U.S.”
As part of this growth, PAKA has partnered with seven premier sales agencies to support its regional wholesale rollout, build lasting retailer partnerships and deepen brand engagement for customers.
New U.S. sales agency representation includes:
- Pacific Northwest (A.K., W.A., O.R., M.T. and I.D.) – Vim Sales Group.
- Southeast (C.A., N.V., A.Z. and H.I.) – Paralell 33 Sales.
- Rockies (U.T., W.Y., C.O. and N.M.) – Alpin Sales.
- Upper Great Lakes (N.D., S.D., N.E., K.S., M.I., W.I., M.N. and I.L.) – Split Rock Sales.
- Lower Great Lakes (M.I., O.H., I.N. and K.Y.) – Specialty Sales Reps.
- Northeast (M.E., N.H., V.T., C.T., M.A., N.Y., D.E., N.J., P.A., M.D., D.C. and R.I.) – Round Pond Sales.
- Southeast (N.C., S.C., T.N., V.A., G.A., F.L., L.A., M.I. and A.L.) – Flamand Sports.
“We’re investing in strong, localized partnerships to ensure that PAKA’s story, values, and product innovations are communicated with authenticity and impact at the retail level,” said Christian Castellani, director of wholesale sales, PAKA. “With our new agency partners, we’re building a foundation for a wholesale network rooted in relationships, and ready to grow.”
