Fitness apparel startup Outdoor Voices has raised $34 million in a series C round. The latest round was led by GV, previously known as Google Venture.
Previous funding rounds have been led by General Catalyst and Forerunner Ventures. The Austin-based company was launched in 2014 and has since opened two stores reach in New York, California and Texas as well as one in Aspen, Colo.
“We’re focused on building the No. 1 digital active brand,” founder Tyler Haney told CNBC. “This definitely requires a physical presence … Doing things in real life definitely works and unlocks markets online.”